Time：2011-4-14 Hit：4364
Bags are used in industry has been the model selling the store, try to conduct online sales of firms is relatively small. The reason why this phenomenon in large part because most vendors of e-commerce may still do not know, not familiar with the result. But with gradually into the heart of e-commerce, market competition becomes more intense, especially the severe export situation. The traditional luggage companies want to survive, you should try to explore the development of a suitable and profitable new ways. With online shopping platform, e-commerce, it will likely become a new tradition of luggage enterprise's survival.
E-commerce businesses to the benefits of traditional bags in the following two aspects. On the one hand traditional luggage to carry out online marketing companies, the equivalent of more than a sales channel, so you can better allocate the sales; the other hand luggage to help new enterprises to quickly increase brand awareness, sales to avoid the traditional bags mode, the high cost of logistics expenses. Traditional luggage company, to conduct e-commerce, both from the search for new breakthrough. The first is to establish a complete credit system, establish a good brand image; followed to ensure product quality, to provide customers with a good consumer experience; another is to ensure the smooth flow of online shopping channels, to avoid premature because the network technology or logistics channels poor, while the impact of customer desire for consumption.
From the current development situation, the domestic enterprises to develop e-commerce in the form of luggage there are two. The more common one, is to make use wheat bags, luggage burning packet networks, and other professional online shopping platform for product promotion and sales. Like a burning bag online selling seven wolves, Goldlion other brands, had been keen to counter the physical stores or direct sales model. But with e-commerce tide hit, will inevitably try to conduct online sales. The use of other existing platforms to sell their product promotion model, which greatly simplifies the old bags for enterprises to develop e-commerce links and reduce the network technology and marketing tools may lead to the risk of premature. For those brands mature, excellent quality, good reputation, but the lack of experience in network marketing enterprises established luggage, after all, a very good network to promote the business model. Of course, the more concentrated the same type of brand sales in the same platform, the brand competition is not smaller than the store, which will virtually increase the resistance and the difficulty of branding.
Another self-built online shopping platform by selling bags to promote e-business model is another model. Typical of women such as the recent rise of luggage brands - C & T of ancient ti. Women luggage as a new enterprise, the brand will be established to establish the beginning of the "fast fashion" concept. Market early to boldly launched the "one dollar Fengqiang old Ti bags" campaign to attract the public eye but also accumulated a great deal of popularity. In Fengqiang event, aspects of ancient ti only 100 bags a day to participate in rush. In addition to a daily "one dollar berserk" activities, introduction of buy one get one ancient Ti sales activities beyond the expected, there was product out of stock situation. Ti side claimed the ancient, the brand's bags in the production of each section no more than 1000, once sold, will not the product replenishment. The brand has recently launched a new limited edition of the world's pre-300 activities. This series of promotional activities, and indirectly enhance the brand's latent value to the consumer causing a "valuable commodity" feeling.
Through the "one dollar berserk" activities and a lot of brand advertising, the ancient Ti obtained a listing on the user's pursuit of women, "one dollar berserk" Internet marketing has become the new hot spot. Successful use of ancient ti bags online shopping model to promote the product, and boldly carry out the "buy one dollar" and "Global limited sale" and other promotions, the marketing team behind it is well-known women in Interactive Media Group - lending a network, makeup point of online media network focused on women, has its own successful products of its elegant indene into a drug store, the first drug store brand net sales, this ability of the Internet marketing companies is the lack of other traditional bags and in a short time difficult to have.
However, because of the lack of pre-sales support entity, the ancient pure Ti network to promote the model that started relatively difficult. Gu Ti recent physical store has already begun the work of agents of the investment to achieve online and offline interactive marketing. In addition, although the "sold out" shows sales of the popular, but if you can not guarantee delivery and logistics channels open, it may cause some users gradually lost interest in the brand, which is the need to focus on aspects of ancient ti up the place.
Wheat bags, whether or burning package through the network of traditional luggage brand to sell, or a similar use of self-built Web site of ancient ti this bold new online activities carried luggage brand. In the final analysis, is rooted in the above e-commerce. The marketing model for the future of luggage you want to try e-commerce business has opened up a road to survival and development, and provides a new way of thinking. The results? Let us wait and see.
