Time：2011-04-05 Hit：5200
Three negative factors luggage exports of concern
1, raw material prices, and exert tremendous pressure on production costs. By the impact of rising oil prices, the main raw material bags, such as polyester fabric and PVC, PU film raw material prices are soaring. If PU price rises in 2002 to 50%; PVC, polyester cloth and bags of products and auxiliary materials, zippers, buckles and other prices in 2005 rose about 5% -10%; prices for various raw materials makes increase business costs on average about 20% lower profit margins for businesses, an enormous bag cost pressures.
2, luggage products, the security risks and low price, so that the industry encountered barriers to trade worries there. With environmental protection, safety awareness, enhanced product quality content on luggage requirements are qualitative change, more attention to environmental protection, safety, light and so on. EU and other regions of the bags continuously improve product safety standards, introduced this year called the new REACH chemical registration, authorization and evaluation system, which strengthened the domestic market for EU chemicals and chemical products containing controlled requirements of luggage products entering the EU must provide more than the current detection of chemical content of rigorous testing proof. EU safety standards to improve the export of products not only for bringing bags hidden trade barriers, but also increased the company's testing costs. On the other hand, China's exports still rely on bags low prices squeeze the European Union, the United States and other international market share, the price is too low can easily lead to anti-dumping investigations in foreign countries.
3, the lack of systematic production of own brand and model is the luggage industry, "deficiencies." At present most of the luggage belonging to middle and low production, high value-added products and less high-tech, export unit price of bags is only a fraction of imported bags and even a few one-tenth; enterprises weak awareness of IPR protection, multi-copy, less innovation, more popular and dependable, its own brand less. In the international market, China's own brand of luggage is almost empty, the lack of personality, development prospects and the strength of the brand. Although domestic goods production has been a great scale, but the overall lack of systematic mode of production, co-produced the self-employed also a large proportion, which is the production base in China as the world's luggage did not match the position and will restricting luggage industry's long-term development.
Third, the luggage of the export market
1, United States
The main U.S. production of bags is the California state, Florida, Illinois, New York and Texas. As more and more U.S. goods production companies to outsource production of bags to the other countries with low labor costs, such as China, Malaysia, Thailand, the United States domestic luggage market share currently accounted for only 17.8%, while the U.S. market Imports accounted for 82.2% of the share of luggage, imports amounted to 4.44 billion U.S. dollars, so the bags on the U.S. market, mainly from imports.
Our luggage rapid growth in recent years, exports to the U.S., accounting for expanding market share of U.S. imports, China is the largest importer of U.S. luggage, ranking second in the Italian luggage exports to the U.S. only exports about 10% I .
U.S. domestic sales channels bags four categories, the first category is the stores, mainly in the $ 250 price or more, such as Bentley's, Altman's, Turni and Kaehler Travel Works, which sells brand-name bags, in the little store in China bags, all manufactured by domestic manufacturers in the United States; second is a more upscale department stores and supermarkets, the price should be cheaper than the stores, bags of brand awareness but also worse than the first category, such as Macy's, Dayton Hudson, Marshall Field's and Sear's, etc., sold in bags in these stores, in China, about 30%; The third category is large discount supermarkets such as WalMart, Kmart and Walgreen stores, the price is more expensive, but most of is no known copies of brand, which accounts for about 50% of Chinese-made, as well as Thailand, Sri Lanka, the Philippines and Taiwan Province of China and other countries and regions in production; fourth category is the online sales, low high school had all kinds of brands, but Prices were sold than in the same store about 10% cheaper.
China luggage products, the major U.S. importer is Heritage Industry, East West Distributing Co., Starpoint, The Themos Company, Dilana, In. And Skyway Luggage Company.
2, Singapore
In Singapore, luggage and other general consumer products, like duty-free, the marketing price determined by the market, the Government is without any control and restrictions. The luggage industry, company size are not large, so a large number of industry associations in Singapore, there is no separate luggage industry association, the industry is only the Association of Small and Medium Enterprises in Singapore.
Currently, luggage products in Singapore, less than 20 importers and exporters, and retailers have about 200 or so. Nevertheless, Singapore luggage products on the market or the dazzling array of various world famous brand bags are sold in this, such as: France, DELSEY, ELLE, U.S. SAMSONITE (Vietnam origin), HIGH SIERRA, TARGUS, SOLO POLO , BOYT, HARTMANN, KENNETH COLE, Germany DEUTER (Vietnam origin), Japan's LOJEL and ACEGENE, Singapore GONDOTTI (origin HK), CAMPROSPORTS, Taiwan, EMINENT, Italy SATCHI, PIERRE CARDIN cards and more. Chinese brands are: SHOKOTSAN, BALMO, EMCORA and so on. In Singapore, sales of travel products, brand bags while supplies to Europe and America brands, but the origin is fundamental both to the east and southern provinces, such as: France, DELSEY, PIERRE CARDIN, ELLE, United States, HIGH SIERRA, TARGUS, SOLO POLO, Japan LOJEL and ACEGENE, Singapore CAMPROSPORTS, Italy SATCHI boards. Production of various types in our products, the total travel bags in Singapore about 80% market share, followed by Vietnam. Although France is Singapore's largest supplier of travel luggage products, but their products are mostly manufactured in China.
From the local retail market, China's brand products and branded products in Europe and America more than 50% difference to a small suitcase, for example, France's ELLE brand, the retail price of 150-300 U.S. dollars, the Italian brand in the 100-200 dollars SATCHI U.S. POLO brand in the 70-150 dollars, while the low price of our products, basic in the 50-120 Singapore dollars (about 20-70 U.S. dollars), and were mainly non-brand-name stores and on display at the Commercial Street area of consumer goods .
3, the European Union
EU has become an integral trading partner and the largest of luggage products export market. China's exports to the EU accounted for about 30% of total exports of luggage, for 13 consecutive years, China has become the largest European market outside luggage supplier countries.
● luggage market, imports from the EU. Since the 90s of last century, the European Union luggage market growth rate of more than 10%, but most need to import from outside the EU. Asian countries (regions) is the main source of EU imports of bags, luggage products which China is the EU's largest trading partner, accounting for 70% of imports outside the region. Outside supply of other major countries (regions) are India, Hong Kong, Vietnam and so on.
● China's rising status of the luggage market, the leading edge continued to widen. Compared with the other supplier countries, China luggage as more competitive on price, speed and its exports to the EU's total exports are far ahead of other foreign competitors. In the past decade, China's exports to Europe bags an increase of nearly 2.1 billion euros, while the other competitors in the export growth is very limited.
● expansion of the EU market considerations. According to expert estimates, the next few years, China's exports to the EU there is a large luggage room for growth, but there are two issues that need attention. The first is to improve the quality of export products; second alert at any time the EU anti-dumping investigations. I lost luggage products is currently less than � 8,000 per tonne, less than a fraction of the price of similar products in India, almost outside the EU supplier countries with the lowest prices in the bags. If the export price to India, Europe, half of the year will increase by 800 million euros in exports.
4, Japan
According to Japanese customs statistics, in recent years, domestic luggage products imported from Japan accounted for 45.4% of the proportion of export volume has reached other countries in the short term can not match the extent of Chinese products in the Japanese market but the market positioning, product image, consumer by evaluation perspective, the Chinese product and similar products of other countries, there are still a considerable gap. Luggage products in China to expand exports to Japan, by means of a simple price objective has been difficult to achieve, improve quality, the creation of the brand, increase export gold content is a general trend and popular feeling 【Source:】 gathered Marketing Consultants Limited.
